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THE GAME'S CHANGING.
ARE YOU?
Football. Challenges. Rewards.
Built for fans who back themselves.
And their mates.
Hey! You turned up then. Good.
That already puts you ahead of a few on the pitch.
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Now let’s see if you’ve got the stamina to level up, laugh with your mates and bag real-world rewards along the way.
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Think of XY as football’s new training ground.
Games, challenges and exclusive content - all built around the thing that holds us together: the game we love.
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At its heart, it’s about mental fitness, the same way you build your strength in the gym.
You train your legs, right? So why not your head too?
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But it’s wrapped in everything that makes being a fan brilliant - the rivalry, the banter, the buzz.
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The old ways are tired.
The new game starts here.
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The first people on the waitlist will get access to something incredible that only our original supporters will know about – the ones who helped kick this off before it went mainstream.
The XY Effect is football fans’ biggest supporter.
You’ll see soon enough.
Launching 2026 | First in. First Advantage
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